WHO’S LISTENING?
If you’re an advertiser, you may have heard that 57 million Americans 12+ (21%) listen to podcasts each month* -- but who listens to which shows? And if you produce a podcast, what are the demographics of your listeners? Podtrac and Podtrac registered podcasts have been surveying podcast audiences since we originated the podcast audience survey in 2005.
Publishers, learn how to implement the free Podtrac Audience Survey and find out who is listening to your podcast.