Podtrac AUDIO & Link PROMO Attribution foR Publishers

Podtrac Audio & Link Promo Attribution

Run audio and link promos for your podcasts, and access results in Podtrac Promo’s easy-to-use UI
Quickly understand performance so you can make bigger download and audience gains
Supports:

Audio promos: DAI or embedded ads in other podcasts, feed drops (trailers, special episodes), guest appearances on other podcasts
Link promos: free or paid links posted to social media, in emails, on other websites, in newsletters, in show or episode descriptions, etc.

Podtrac Audio & Link Promo Attribution Includes:

Audio Promo Attribution - Measure new audience and downloads from audio promos in other podcasts
Link Promo Attribution - Measure new audience and downloads from customizable links posted anywhere online
- Link to Podtrac’s landing pages for your show or episode featuring podcatcher-specific links, or link to your own landing page
Instant, Customizable Filters, Sorts, Settings and Exports - Quickly surface and understand the best and worst performers across multiple audio and link variables, timeframes and key metrics
Customizable User Permissions - Specify multiple user roles and permissions for Podtrac Promo Dashboard access for all shows or specific shows
Campaign Share Links - Share DAI tracking tags and promo results with partners
Predictive Promo Planner - Identifies specific shows and networks to promote your shows and predicts results
Custom Access to the Podtrac Publisher Dashboard - Access to Podtrac’s industry- leading show analytics dashboard
Support - Personal onboarding and ongoing support
IAB certified counts - Last certified March 2024 (current)

It’s everything you need to run smart audio promos and links.

Identifies the specific shows and networks to promote your shows and predicts results

Discover the podcast listeners, networks and shows most likely to want to listen to your podcasts to help plan podcast promos for the show(s) you promote.
Includes a custom list of specific podcasts and networks to place your podcast promos and predicts how many new listeners and downloads you’ll get from each.
Helps you plan, prioritize and project podcast promo DAI ads, trailer drops, guest appearances on other podcasts, barters and buys, so you can focus on the specific shows which will yield 1% or higher new listener response rate for your podcast.
For each podcast you promote, Podtrac’s Predictive Promo Planner predicts new listener and download response by show, to help you develop, prioritize and optimize your podcast promo efforts for DAI ad placements, trailer drops, guest appearances and partner outreach efforts.

Podtrac’s Predictive Promo Planner is patent pending.