HOW DOES PODTRAC MEASURE PODCASTS?  

If you’re a publisher or advertiser interested in Podtrac, and you’d like to get a copy of Podtrac’s Document of Methodology, contact us. This Document of Methodology (DOM) describes the measurement practices employed by Podtrac in its podcast audience and ad delivery measurement services. It is prepared in accordance with Section VIII (Transparency) of the IAB Podcast Measurement Technical Guidelines v2.2, and is made available to relevant parties upon request.