Press Releases

Podtrac Adds Smartlinks and Apple & Spotify Rankings for Podcasters
Podtrac’s releases two powerful new features to help podcasters grow their audience and optimize their promotional strategies

Podtrac Announces New Predictive Promo Planner
Podtrac’s new Predictive Promo Planner Identifies the specific podcasts to promote your shows and predicts results

Podtrac Measurement, Verified by IAB Tech Lab
Podtrac receives an official “seal of approval” by the IAB Tech Lab

Podtrac Launches the First Podcast Industry Rankings
Podtrac’s Advertising Services are Rebranded as Authentic

Studies Reveal Advertising in Podcasts and Online Shows are Three Times as Effective as Other Online Video Ads
Ad Effectiveness Measures High Across Four Product Categories Over Two Years

Podtrac Announces the First Online Media Planning Service for Podcasts and Serial Video Clips
Podtrac Helps Advertisers Find Brand Appropriate Target Audiences in Serial Audio and Video Conten

Podtrac Announces GoDaddy.com Podcast Advertising Campaign with the First Custom-Produced Podcast Advertisement Episode of French Maid TV
Podtrac Brings GoDaddy.com to French Maid TV as First Advertiser

Podtrac Announces Podtrac Superlatives and New Measurement Data at Advertising Research Federation's 1st Audience Measurement Symposium
Podtrac's CEO Mark McCrery is Speaking on Emerging Media Measurement Challenges

Podtrac Reveals New Data From Its Largest Worldwide Database of Podcasting Demographics
MRI Index is Off the Charts for Podcast Listeners and Viewers

Men are Listening to Podcasts but Women are Getting Hooked, Too
Study Finds That Today’s Podcast Audience is Largely Male but Females are Just as Likely to Have Listened in the Past Week

Mediamark Research Inc. and Podtrac Combine Forces to Offer the Advertising and Podcast Industries Audio and Video Podcast Demographics
Free Analysis of Individual Podcast Audiences Offered to Advertisers and Podcasters through Podtrac.com

Podtrac Launches First Advertising Infrastructure and Sales Service for the Podcasting Market
Podtrac Provides Free Podcast Audience Profiles, Third Party Measurement, Industry Proven Demographics and Targeted Advertising Capabilities to Best Buy and Sell Podcast Sponsorships and Advertisements