Our Rankings use proprietary and consistent measurement methodology to allow apples-to-apples comparison of podcast audience sizes. Podtrac measurement has been given an official “seal of approval” by the IAB Tech Lab as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0. Read About the Podcast Industry Audience Rankings to learn more about how the rankings are compiled.
Podtrac provides the podcast industry’s only ranking of top publishers, as well as the industry's only ranking of podcasts based on unique audience counts. New Publisher and Podcast Rankings are published each month using consistent measurement methodology for apples-to-apples audience sizing.
Podtrac is in a unique position to produce rankings for the industry. With its ubiquitous podcast measurement technology across all sources of podcast traffic, its measurement relationships with the majority of top publishers in the industry, and over 15 years experience in analyzing more than 70 billion unique podcast streams and downloads, Podtrac has access to data and experience that can't be matched by anyone else in the industry.