How to Measure your Podcast with Podtrac
Use Podtrac Traffic Measurement to track and analyze important trends
Podtrac's Measurement service provides third-party measurement data and is free to get started. Podtrac Measurement works by redirecting your podcast traffic through a Podtrac server which collects and analyzes information about the download request and then sends it on to where your media file is hosted. The redirect is instantaneous and does not affect delivery of your episode file.
Here are the steps to get up and running with Podtrac measurement:
1 - Learn how to implement Podtrac Measurement
Check the list of podcast hosting companies that support Podtrac below.
Alternatively, you can manually add Podtrac to your podcast feed if:
You use an in-house podcast publishing system, or
You use a podcast publishing tool that enables you to edit your feed
2 - Create an account with Podtrac
3 - Start measuring your show by Implementing the Podtrac Prefix
For all mp3 episodes, use this prefix: https://dts.podtrac.com/redirect.mp3/
The Podtrac Prefix works for virtually any file format. If your episode is not in mp3 format, simply change the extension on the Podtrac Prefix to match your episode (.m4a or .mv4 for example).
4- The next day, log into Podtrac and check your reports
Podtrac updates its measurement reports daily based on the previous day’s activity. Totals for a given day are typically available by noon UTC (7:00am EST) the following day.
Your Podtrac Measurement Reports will display data from the time you first begin using the Podtrac Prefix.