POdcast Audience demographics

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Understanding your audience is important to the growth of your show, and that's what the Podtrac Audience Survey is all about.

Our free web-based survey for your podcast was expertly developed by audience research professionals and can be used by any podcaster regardless of where you host your show and whether or not you are measuring your show with Podcast Traffic Measurement.

Here's what you'll get when you use the Podtrac Audience Survey:

  • Detailed and accurate LISTENER (not household) demographics of your podcast audience

  • Ability to review changes in your audience over time

  • Key metrics including age, gender, education, income, job function, company size, industry employed, listening behavior and more

  • Your choice between a comprehensive survey (40 questions) and an abbreviated version (15 questions).

Already have some audience survey data?  No problem. You can implement the Podtrac survey to complement the data you already have.