Podtrac Launches Podcast Industry’s First Global Ranking and First Podcast Ranking to Include YouTube Views
New Podtrac ranking provides framework for quantifying top players’ global presences and expansion to YouTube
Washington, DC February 13, 2024 – Podtrac, the podcast industry’s first and most influential provider of metrics and rankings, today launched its newest ranking - The Podcast Global Industry Ranking of Top Publishers and Networks. For the first time, the global reach of top podcast publishers and networks is being made publicly available for advertisers, agencies, and the industry at large. And while traditional podcast metrics and rankers have focused on the RSS distribution of podcasts, Podtrac’s new Global ranking also includes the viewership of podcasts on YouTube – another industry first.
This groundbreaking initiative by Podtrac marks an evolution in the podcasting landscape. By encompassing YouTube viewership alongside traditional metrics, the industry gains an improved framework for capturing podcast engagement across platforms and borders. It provides advertisers, agencies, and industry stakeholders with the reach and influence of the key podcast players.
The inclusion of YouTube viewership in this ranking acknowledges the growing significance of multi-platform engagement and reflects the adaptability of podcast publishers and networks in catering to diverse audiences worldwide. A spokesperson for Daily Wire commented, "YouTube has been an integral platform for our podcasts’ growth. Podtrac's new ranking system recognizes the significance of multi-platform engagement, offering advertisers a comprehensive view of our audience reach."
Moreover, Podtrac’s commitment to transparency and innovation continues to drive the industry forward. This ranking not only celebrates the success of established podcast entities but also creates an avenue for emerging players to showcase their impact on a global scale.
Sonoro co-founder and Chief Content Officer Camila Victoriano noted, "Media consumption is increasingly global and borderless. At Sonoro, our focus on global Hispanic consumers means we create content beloved by listeners in the US, Mexico and throughout Latin America. Podtrac's Global Industry Ranking presents valuable data that quantifies this audience, delivering value for brands and advertisers around the world."
Podtrac invites all stakeholders to explore the new ranking, encouraging a deeper understanding of the podcasting landscape's richness and diversity. The company remains dedicated to providing essential metrics and insights that empower the industry's growth and evolution. Podcasts, publishers and networks can support podcast growth by measuring their podcasts at Podtrac.com.
About Podtrac
Podtrac is the world's largest podcast analytics company, providing rankings, measurement and ad attribution services for podcast advertisers, publishers and networks. Podtrac currently measures over two billion podcast streams and downloads a month. Since May 2016, Podtrac has published the industry’s first and longest-running rankings of Top Podcast Publishers and Top Podcasts by unique US monthly audience. Podtrac provides the analysis, tools and IAB Certified data to better understand and grow shows, networks and ad campaigns. Learn more about Podtrac’s services for podcasters and advertisers at Podtrac.com.
