top podcasts by category

The only audience-based ranking for identifying, quantifying and monitoring podcasts by category

Understanding which podcasts are the most popular by content category across all Podtrac measured shows has been a challenge …until now.  Podtrac’s Podcast Audience Category Rankings is the only ranking of its kind that not only shows you which shows are the most popular in each category -- but how many people those shows reach each month.  Our rankings use and provide actual measurement data for the most popular podcasts measured by Podtrac by category -- so you can use them with confidence to make decisions to drive your business.

When you subscribe to our monthly podcast category rankings, you’ll receive:

• 19 individual Category Rankings - - one for each Apple Podcasts category (Arts, Business, Comedy, Education, Fiction(25 shows), Government(10 shows), Health, History, Kids & Family, Leisure, Music, News, Religion & Spirituality, Science, Society & Culture, Sports, Technology, True Crime, TV & Film).

• IAB V2 Certified data on up to the Top 30 Podcasts as measured by Podtrac in each category*  

• Each ranking provides the following data items for each Podtrac measured show:

  • US Category Rank

  • Show Name

  • Publisher Name

  • US Unique Monthly Audience (UMA)

  • Monthly Global Downloads

  • Month-over-month change in US UMA

  • Year-over-year change in US UMA

• The names of the Top 10 shows in each category not measured by Podtrac

• Excel file with all 19 rankings emailed to you each month for 1 full year

• Immediate access to the current month’s rankings

*where US audience is 10,000 or more

Ready to Purchase?

• For new advertisers evaluating podcasting, Podtrac’s Category Rankings provides a valuable data resource to quickly understand who the top podcasts are and how big they actually are across19 topic categories.   

• For brands and agencies already advertising in podcasts, the rankings provide a powerful resource for staying up to date with monthly audience data and growth trends for existing shows and for discovering and quantifying new top shows.

• For podcast publishers, the new rankings offer reliable, current data to benchmark their own performance with insights on how shows in various categories are growing.  Plus, increased visibility and consideration of their shows among advertisers .

Podtrac’s Top Podcasts by Category answers these key questions:

• What are the top podcasts by unique monthly audience that are contextually relevant to my brand?

• What are Podtrac’s IAB V2 certified monthly audience and download counts for the top podcasts that Podtrac measures in each category?

• How much did each top podcast grow vs the previous month and this month last year?

• Which podcasts grew the most across all categories last month?

• Which categories have the largest and smallest audience sizes for top shows?

• Which publishers produce the shows I’m interested in?

• How do the top podcasts by category change each month?

Get the current month’s ranking immediately and then each month’s update emailed to you as soon as the ranking is available.