Podcast Ad Attribution
Measure New Customers and ROI from Your Podcast Ads
What it Does
Podtrac Attribution enables advertisers to measure the effectiveness of podcast ads to promote products and services, including websites and apps. Podtrac tracks both dynamically inserted (DAI) ads and baked-in (embedded) ads.
What You Get
Podtrac gives you a new Podtrac Attribution dashboard so you can see how ads in each show perform in driving visits, leads, customers and purchases. Podtrac also keeps track of your ad delivery counts.
Key Metrics
For each show you’re running ads in, the Podtrac Attribution dashboard gives you: delivered impressions, visits, sales, purchases, conversion rate, cost per sale and more.
How it Works
Tell us the shows you are running ads in, and when the ads will run.
We’ll give you ad tracking details, and tracking tags to add to your website.
Once your ads begin, we’ll send you a login to the new Podtrac Attribution Dashboard to see the results.
Next Steps
If you’re interested in learning more about Podtrac Attribution, contact us.