Podtrac Announces IAB Tech Lab Podcast Measurement Compliance Seal for IAB Podcast Measurement Technical Guideline Version 2.0

Verified Counts Now Available from Podtrac

Podtrac, the leader in podcast analytics, announced today that the IAB Tech Lab officially verified Podtrac’s podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0.

 Podtrac provides the industry with the first podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher, or hosting environment.  Podtrac’s measurement system enables any podcast publisher to easily access verified counts for their podcast.  

Podtrac’s Version 2.0 guidelines-complaint analytics apply to all podcast download and unique monthly audience counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac’s Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience. 

 For additional details see the Podtrac Company blog.

 The IAB Podcast Working Group, comprised of more than 40 member companies, including podcast publishers and hosting companies, developed the IAB Podcast Measurement Technical Guidelines Version 1.0 published in 2016 and Version 2.0 guidelines published in 2017. The IAB Tech Lab’s Podcast Measurement Compliance Program is an opt-in initiative, and includes a rigorous audit of systems and technologies used to produce counts consistent with the guidelines.  

 Since 2005, Podtrac has proactively updated its analysis algorithms based on changes to podcast download behaviors and technologies. Podtrac measures over a billion downloads a month across tens of thousands of podcasts including the most popular publishers and podcasts.



July 2019- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for July 2019 is now available at Podtrac.com.

Highlights of the ranking include:

  • Four publishers saw slight decreases in US Unique Monthly Audience while the remainder showed slight increases or remained flat.

  • Average US Unique Monthly Audience is flat month over month and up 50% from July of 2018.

Note: As of April 2019, Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to months prior to April 2019. Unique Monthly Audience numbers were not impacted by this update.

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June 2019- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for June 2019 is now available at Podtrac.com.

Highlights of the ranking include:

  • Eight of the Top 10 publishers increased US Unique Monthly Audience in June over May with Wondery showing the biggest gain at 17%.

  • Average US Unique Monthly Audience across the Top 10 publishers for June was up 6% over May and up 47% over June 2018.

Note: As of April 2019, Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to months prior to April 2019. Unique Monthly Audience numbers were not impacted by this update.

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May 2019- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for May 2019 is now available at Podtrac.com.

Highlights of the ranking include:

  • WNYC Studios was the only publisher to see an increase in Unique Monthly Audience in May over April.

  • Average US Unique Monthly Audience across the Top 10 publishers of 8.6 million is down slightly (2%) from April 2019 and up 41% year-over-year (from April of 2018).

  • Global Unique Downloads and Streams are up 6% in May 2019 over April 2019.

Note: As in April, May Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to months prior to April 2019. Unique Monthly Audience numbers were not impacted by this update.

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April 2019- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for April 2019 is now available at Podtrac.com.

Highlights of the April Publisher ranking include:

  • Eight of the Top 10 publishers showed increases in their US Unique Monthly Audience (UMA) over March with the largest increases coming from ESPN (21%) and Barstool Sports (18%).

  • Average US Unique Monthly Audience across the Top 10 publishers of 8.8 million is up 5% from March 2019 and up 48% year-over-year (from April of 2018).


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Note: April Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to prior months.