Washington, DC, January 21, 2025 — Podtrac, a leading podcast analytics and marketing platform, today announced two powerful new features to help podcasters grow their audience and optimize their promotional strategies: Smartlinks and Apple & Spotify Rankings.
Elevate Your Promotions with Smartlinks
Podtrac is rolling out Smartlinks to help podcasters track the effectiveness of their promotional campaigns. These custom links redirect listeners to a landing page on Podtrac, where key metrics such as clicks, total downloads, new listener downloads, conversion rates, and more are tracked in real-time. Smartlinks provide podcasters with detailed insights into the impact of their online promotions (e.g., social media, newsletters, etc.), making it easier to evaluate where new listeners are coming from and how effectively their efforts are driving audience growth.
Track Your Show's Performance with Apple & Spotify Rankings
In addition to Smartlinks, Podtrac now offers the ability to track podcast rankings on Apple Podcasts and Spotify. Podcasters can view and track their show's performance over time by country, overall ranking, category, and subcategory, with daily data going back as far as two years. This new feature provides valuable insights into audience engagement and shows how your podcast compares on these major platforms.
Get Immediate Access
Both features are now available on the Podtrac Measurement dashboard to Grow Your Show subscribers. Podtrac’s Grow Your Show plan offers instant access to both Smartlinks and Apple & Spotify rankings, along with additional features such as historical data.
“We’re excited to introduce these features, which will make it easier than ever for podcasters to track, analyze, and optimize their shows and promotional strategies,” said a Podtrac spokesperson. “These tools are designed to help podcasters grow their audience and continue to innovate in the dynamic world of podcasting.”
About Podtrac
Podtrac is a leading podcast analytics and measurement platform, providing podcasters with the tools they need to understand their audience, track show performance, and grow their reach. With powerful features such as rankings, Smartlinks, and historical data, Podtrac empowers podcast creators to make data-driven decisions and maximize their impact.
For more information on Podtrac’s new features, or to start tracking your show’s performance, visit www.Podtrac.com.
