February 2024- Top Podcasts, Publishers and Networks

The Top US Podcast Publishers and Podcasts and Global Publishers & Networks rankings for February are now available at www.Podtrac.com.

Highlights of the Febuary 2024 rankings include:

  • For US Publishers:

    • US UMA was up for 6 of the top publishers in February 2024 over January 2024.

    • The average US Unique Monthly Audience for the Top 20 publishers was down 3% month-over-month and down 4% over January 2023.

    • Total US Downloads for the Top publishers was down 9% in the shorter month of February over January 2024.

  • For Global Publishers & Networks

    • Total Global Downloads & Views were down 3% in February over January.

    • Average Global Downloads & Views per RSS feed was down 4% month-over-month.

    • Average Views per YouTube feed was flat month-over-month.

Podtrac Launches Global Ranking

Podtrac Launches Podcast Industry’s First Global Ranking and First Podcast Ranking to Include YouTube Views

New Podtrac ranking provides framework for quantifying top players’ global presences and expansion to YouTube

Washington, DC February 13, 2024 – Podtrac, the podcast industry’s first and most influential provider of metrics and rankings, today launched its newest ranking - The Podcast Global Industry Ranking of Top Publishers and Networks. For the first time, the global reach of top podcast publishers and networks is being made publicly available for advertisers, agencies, and the industry at large.  And while traditional podcast metrics and rankers have focused on the RSS distribution of podcasts, Podtrac’s new Global ranking also includes the viewership of podcasts on YouTube – another industry first. 

This groundbreaking initiative by Podtrac marks an evolution in the podcasting landscape. By encompassing YouTube viewership alongside traditional metrics, the industry gains an improved framework for capturing podcast engagement across platforms and borders.  It provides advertisers, agencies, and industry stakeholders with the reach and influence of the key podcast players.

The inclusion of YouTube viewership in this ranking acknowledges the growing significance of multi-platform engagement and reflects the adaptability of podcast publishers and networks in catering to diverse audiences worldwide. A spokesperson for Daily Wire commented, "YouTube has been an integral platform for our podcasts’ growth. Podtrac's new ranking system recognizes the significance of multi-platform engagement, offering advertisers a comprehensive view of our audience reach."

Moreover, Podtrac’s commitment to transparency and innovation continues to drive the industry forward. This ranking not only celebrates the success of established podcast entities but also creates an avenue for emerging players to showcase their impact on a global scale.

Sonoro co-founder and Chief Content Officer Camila Victoriano noted, "Media consumption is increasingly global and borderless. At Sonoro, our focus on global Hispanic consumers means we create content beloved by listeners in the US, Mexico and throughout Latin America.  Podtrac's Global Industry Ranking presents valuable data that quantifies this audience, delivering value for brands and advertisers around the world."

Podtrac invites all stakeholders to explore the new ranking, encouraging a deeper understanding of the podcasting landscape's richness and diversity. The company remains dedicated to providing essential metrics and insights that empower the industry's growth and evolution.  Podcasts, publishers and networks can support podcast growth by measuring their podcasts at Podtrac.com.

About Podtrac

Podtrac is the world's largest podcast analytics company, providing rankings, measurement and ad attribution services for podcast advertisers, publishers and networks.  Podtrac currently measures over two billion podcast streams and downloads a month.  Since May 2016, Podtrac has published the industry’s first and longest-running rankings of Top Podcast Publishers and Top Podcasts by unique US monthly audience. Podtrac provides the analysis, tools and IAB Certified data to better understand and grow shows, networks and ad campaigns.  Learn more about Podtrac’s services for podcasters and advertisers at Podtrac.com.

January 2024- Top Podcasts and Publishers

The Top Podcast Publishers and Top Podcasts rankings for January are now available at www.Podtrac.com.

Highlights of the January 2024 rankings include:

  • With the January 2024 Top Publisher ranking, the Global Streams & Downloads metric has been replaced with US Streams & Downloads to more align with the ranking metric of US Audience.

  • US UMA was up for 17 of the Top publishers in January 2024 over December 2023.

  • The average US Unique Monthly Audience for the Top 20 publishers was up 11% month-over-month and down 10% over January 2023.

  • Total US Downloads for the Top publishers was up 6% in January over December 2023.

  • Look for a new Global ranking from Podtrac later this month.

December 2023- Top Podcasts and Publishers

The Top Podcast Publishers and Top Podcasts rankings for December are now available at www.Podtrac.com.

Highlights of the December 2023 rankings include :

  • US UMA was down or flat for all of the Top 20 publishers in December 2023 over November 2023 (same as in December 2022).

  • The average US Unique Monthly Audience for the Top 20 publishers was down 13% month-over-month and down 13% over December 2022.

  • Total Global Downloads for the Top 20 publishers were down 19% month-over-month and down 24% year-over-year, due largely to modified download behavior by iOS 17 as it continues to be adopted by podcast listeners.

  • NPR News Now claimed the #1 spot on the Top 20 Podcast ranking.

November 2023- Top Podcasts, Publishers and Sales Networks

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for November are now available at www.Podtrac.com.

Highlights of the November 2023 rankings include :

  • US UMA increased or was flat for three of the Top 20 publishers in November 2023 over October 2023.

  • The average US Unique Monthly Audience for the Top 20 publishers was down 3% month-over-month and down 9% over November 2022.

  • Total Global Downloads for the Top 20 publishers were down 15% month-over-month and down 19% year-over-year, due largely to modified download behavior by iOS 17.

  • The combined Audience for the Top Sales Networks was up 9% month-over-month.

Top New Podcasts of 2023

We’ve published our year-end ranking of the Top 25 New Podcasts for 2023.

The ranking is based on average downloads per episode.

The 2023 list is headed up by Scamanda from Lionsgate Sound, followed by The Retrievals (Serial Productions), The Coldest Case in Laramie (Serial Productions), The Girl in the Blue Mustang (NBC News) and Wiser Than Me with Julia Louis-Dreyfus (Lemonada Media).

You can find the full list at www.Podtrac.com along with our monthly Top Publisher and Top Podcast and Top Shows by Category rankings.


October 2023- Top Podcasts, Publishers and Sales Networks

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for October are now available at www.Podtrac.com.

Highlights of the October 2023 rankings include :

  • US UMA increased or was flat for all but one of the Top 20 publishers in October 2023 over September 2023.

  • The average US Unique Monthly Audience for the Top 20 publishers was up 6% month-over-month and down 6% over October 2022.

  • Total Global Downloads for the Top 20 publishers were down 1% month-over-month and down 9% year-over-year.

  • The combined Audience for the Top Sales Networks was up 5% month-over-month.

September 2023- Top Podcasts, Publishers and Sales Networks

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for September are now available at www.Podtrac.com.

Highlights of the September 2023 rankings include :

  • US UMA decreased for all but two of the Top 20 publishers in September 2023 over August 2023.

  • The average US Unique Monthly Audience for the Top 20 publishers was down 10% month-over-month and down 10% over September 2022.

  • Total Global Downloads for the Top 20 publishers were down 10% month-over-month and down 5% year-over-year.

  • The combined Audience for the Top Sales Networks was down 5% month-over-month.

August 2023- Top Podcasts, Publishers and Sales Networks

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for August are now available at www.Podtrac.com.

Highlights of the August 2023 rankings include :

  • US UMA increased for all but one of the Top 20 publishers in August 2023 over July 2023.

  • The average US Unique Monthly Audience for the Top 20 publishers was up 13% month-over-month and down 3% over July 2022.

  • Total Global Downloads for the Top 20 publishers were up 7% month-over-month and flat year-over-year.

  • The combined Audience for the Top Sales Networks was up 15% month-over-month.