September 2018- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for September 2018 is now available at Podtrac.com.

Highlights of the September Publisher ranking include:

  • Eight of the Top 10 Publishers showed gains in their Unique US Monthly Audience in September over August.

  • This American Life/Serial returns to the #2 spot with the release of season 3 of Serial while Wondery moves to #3 on the strength of their new show Dr. Death.

  • Total Global Downloads for the Top 10 Publishers is up 10 % in September over August.

  • Total Global Downloads for the Top 10 Publishers is up 63% year-over-year.

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August 2018- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for August 2018 is now available at Podtrac.com.

Highlights of the August Publisher ranking include:

  • Four of the Top 10 Publishers (iHeartRadio, NYT, WNYC and Barstool Sports) showed gains in their Unique US Monthly Audience in August over July while the other six were either flat or saw slight decreases.

  • Total Global Downloads for the Top 10 Publishers is up 7 % in August over July.

  • Total Global Downloads for the Top 10 Publishers is up 48% year-over-year.

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July 2018- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for July 2018 is now available at Podtrac.com.

Highlights of the July Publisher ranking include:

  • Six of the Top 10 Publishers showed gains in their Unique US Monthly Audience in July over June while the other four were either flat or saw slight decreases.

  • Total Global Downloads for the Top 10 Publishers is down 2% in July over June.

  • Total Global Downloads for the Top 10 Publishers is up 57% year-over-year.

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June 2018- Top Podcast Publishers

The Top 10 Podcast Publishers ranking for June 2018 is now available at Podtrac.com.

Highlights of the June Publisher ranking include:

  • Five of the Top 10 Publishers showed gains in their Unique US Monthly Audience in June over May while the other five were either flat or saw slight decreases.

  • Total Global Downloads for the Top 10 Publishers is up 1% in June over May.

  • Total Global Downloads for the Top 10 Publishers is up 65% year-over-year.

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Podtrac Audience Counts - Always Consistent with IAB Podcast Metric Guidelines 2.0

In December 2017, the IAB published its 2.0 Podcast Measurement Technical Guidelines which “attempts to provide clarity in the marketplace by describing best practices for measuring downloads, audience size, and ad delivery.” Podtrac was a significant contributor to this document, and we wanted to assure all podcast publishers and advertisers that Podtrac audience counts are and have always been consistent with the best practices outlined in the IAB Podcast Metrics 2.0 document.

A few publications, including Adweek and Digiday, have recently published articles about publishers claiming to be the first to adopt the guidelines.  The articles focus on the use by some publishers of ad impression counts from podcast ad insertion companies.      

The articles do not address other important podcast metrics beyond ad insertion numbers, such as unique monthly audience at the podcast, publisher and episode levels.  Podtrac has provided publishers access to these metrics for years, and uses unique monthly audience by publisher and podcast to create our monthly Podcast Industry Audience Rankings.  The IAB Podcast Metrics 2.0 Guidelines are consistent with Podtrac counts.

Podtrac supports the industry continuing to improve its metrics and the ad insertion companies and their publisher customers that are pushing ahead with implementing the new IAB standards.  

Podtrac, the most used podcast audience measurement system, and the audience counts for the thousands of publishers who use it, have always been consistent with the new guidelines.  You can find more details here.