WHO’S LISTENING?

If you’re an advertiser, you may have heard that 57 million Americans 12+ (21%) listen to podcasts each month* -- but who listens to which shows?  And if you produce a podcast, what are the demographics of your listeners?  Podtrac and Podtrac registered podcasts have been surveying podcast audiences since we originated the podcast audience survey in 2005.

Publishers, register with Podtrac and find out who is listening to your podcast with the free Podtrac Audience Survey.

PODTRAC DEMOGRAPHICS BY SHOW

 

Age of Podcast Listeners

Percent of audience by age group
 

The age of podcast listeners varies by show. Considerable differences in gender and income levels are also seen when comparing individual podcasts versus the overall podcast audience.

Sources: Podtrac Audience Surveys, 2016; * Edison Research, 2016

Publishers, register with Podtrac and find out who is listening to your podcast with the free Podtrac Audience Survey.