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Podtrac, Inc. has expanded and separated its services to better serve the podcast industry:  

Check out our new services.  We look forward to working with you!


Announcement Press Highlights:  Adweek, Hot Pod, MediaVillage, Rain Newsmore coverage

New Podcast Industry Rankings

Podtrac provides the podcast industry with the industry’s only ranking of the top publishers every month using a consistent measurement methodology for apples-to-apples audience sizing.  Podtrac is in a unique position to produce rankings for the industry, with its ubiquitous podcast measurement technology across all sources of podcast traffic, its measurement relationships with the majority of top publishers in the industry, and over 10 years experience in analyzing more than 8.5 billion unique podcast downloads.

The Industry Standard For Podcast Audience Measurement

Advertisers and publishers need accurate audience data to make good decisions about content and advertising. But with various methods for counting audiences — with often inaccurate stats from hosting providers or others with less sophisticated analysis — how do you know which metrics you can rely on?  Podtrac measurement is here to help with its industry-first “Unique Monthly Audience” metric.

Learn more about Podtrac Measurement.


Expert Audience Demographics

Podtrac originated the podcast audience survey in 2005, and since then has surveyed hundreds of thousands of podcast listeners to develop detailed demographics by show so you can better understand who’s listening.

Learn more about Audience Demographics.