Podtrac in the News
RAINNews: " Podtrac releases top 20 podcast ranker for September," by Brad Hill, October 24, 2016.
Nieman Labs: “What does the intersection of race and culture sound like? NPR’s Code Switch is looking for the right mix,” by Shan Wang, June 2, 2016
Hot Pod Weekly: “Contextualizing the Podtrac Ranker,” by Nicholas Quah, May 31, 2016
Rain News: “The Download on Podcasts: On Demand is Really On Demand at Listeners Embrace Streaming,” by Brad Hill, May 31, 2016
Rain News: “NPR projects doubling podcast revenue in 2106,” by Anna Washanko, May 26, 2016
ADWEEK: “NPR Expects to 'More Than Double' Its Podcast Revenue This Year. The Growth is Even Helping Bring New Underwriters to Broadcast,” by Lauren Johnson, May 25, 2016
Inside Radio: “Is Podtrac a Solution to True Podcast Measurement?,” May 25, 2016
All Access Music Group: “Podtrac Launches Monthly Podcast Audience Rankings,” May 24, 2016
Hot Pod: “Public Podcast Network Rankings are Finally Here, and They’re Free,” by Nicholas Quah, May 24, 2016
Media Village: “Podcast Sponsorships and Measurement, Part 2: An Art and a Science, by E.B. Moss,” May 24, 2016
News Ledge: “Now That’s Podcasting. Podtrac Ranks Podcast Publishers,” by Marcus Chavers,” May 24, 2016
NPR: “NPR Leads Podtrac Podcast Audience Ranker, 10 Years in Podcasting and NPR is Still on Top,” May 24, 2016
NPR Extra: “NPR Tops Podtrac’s New Audience Ranker,” by Gina Garrubo,” May 24, 2016
Rain News: “Podtrac Introduces a Ranker of Top Podcast Shows and Networks,” by Brad Hill, May 24, 2016
Media Village: “Podcast Sponsorships and Measurement, Part 1: An Art and a Science,” by E.B. Moss, March 28, 2016
DIGIDAY: “How WNYC is tackling podcasting’s big challenges,” by Ricardo Bilton, March 3, 2016
Wall Street Journal: “Podcasts Face Advertising Hurdles,” by Steven Perlberg, February 18, 2016
OBSERVER: “What is a ‘Download’? Defining Podcast Metrics Reveals Faultlines”, by Brady Dale, February 3, 2016
ADWEEK: “Heading into Season 2, Has Serial Sold Advertisers on Podcasting,” by Tim Baysinger, November 29, 2015
El Economista: “Serial el poder del perodismo y el entretenimeinto,” November 9, 2015
Financial Times: “Google adds podcasts to music page”, by Shannon Bond, October 27, 2015
DIGIDAY: “A solo Bill Simmons Netted 4 Million Podcast Downloads in less than a Month,” by Ricardo Bilton, October 22, 2015
DIGIDAY: “Small is beautiful: Local podcast networks latest hope,” by Ricardo Bilton, October 7, 2015
ADWEEK: “7 Interesting and Fun Digital Marketing Stats from Last Week, John Oliver is just killing 60 Minutes in online buzz folks,” by Christopher Heine, September 14, 2015
Fortune: “Inside the First Ever ‘Podcast Upfront’,” by Erin Griffith, September 11, 2015
International Business Times: “Bill Simmons, Marc Maron, ‘Serial’ Podcasts Prove Hot Commodities for Advertisers,” by Max Willens, September 11, 2015
ADWEEK: “Here’s Why the IAB’s First Podcast Upfront was Such a Hot Event for Marketers, Branding Opportunities ‘hiding in plain sight’,” by Brian Flood, September 11, 2015
Advertising Age: “We Don’t Have to Follow Public-Radio Rules! Podcasters Play for Keeps at an Upfront,” by Felicia Greiff, September 11, 2015
NiemanLab: “Hot-Pod: The Netflix You-Tube-Twitter-StarBucks of Podcasting,” by Nicholas Quah, August 18, 2015
Wall Street Journal: “Podcasts Aim to Lock in Advertising Revenue in Upfront Event in September,” by Mike Shields, August 12, 2015
Advertising Age: “IAB and Podcast Networks to Seek Advertisers at Format’s First Broad Upfront,” by Felicia Greiff, August 12, 2015
DIGIDAY: “The second coming of podcasts in 4 charts,” by Eric Blattberg, March 9, 2015
Wall Street Journal: “Serial is the Hottest Show of the Fall --Do Marketers Need a Podcast Strategy,” by Steven Perlberg, November 5, 2014
The Daily Orange: “Creators of podcast Serial to deliver University Lecture in spring of 2016,” by Justin Mattingly, January 30, 2014
Mashable: “Small Business Podcasting: 7 Tips to Grow Your Listening Base,” by Mignon Forgarty, July 21, 2011
New York Times: “Talking Tech and Building an Empire from Podcasts,” by Jon Kalish, December 26, 2010
Mashable: “9 Successful Techniques for Making Money in Podcasting,” by David Spark, October 1, 2009
Marketwatch: “Podtrac hopes new tool gets advertisers comfortable,” by Frank Barnako, February 14, 2009
Emarketer: “Remember Podcasting? Listeners Do.,” April 24, 2008
Marketing Charts: “Amazing Ad Recall Rates from Podcasts, Online Video Shows,” by MarketingCharts staff, April 21, 2008
iMedia Connection: “New Tool Helps Advertisers Find Podcasts,” by Dawn Anfuso, February 15, 2007
ClickZ: “A Free Research and Planning Tool, for Podcasts Only,” By Zachary Rodgers, Feb 14, 2007
Bloomberg: “The Next Big Ad Medium: Podcasts,” by Catherine Holahan, February 14, 2007
Information Week: “Techie Radio Host Launches Ad Supported Podcast Programs,” September 15, 2006
Ad Age: “Leo Laporte’s Podcast Success Snares Major Advertisers,” by Abbey Klaassen, September 12, 2006
Adotas: “Report: Podcasts Thrice as Effective as Online Ads,” by Kathleen, September 12, 2006
Ad Age: “HBO Promotes 'Big Love' on Podcast Network,” by Claire Atkinson, March 7, 2006
Business Week: “Dear MPAA...,” by Heather Green, January 19, 2006
Emarketer: “Who's Listening to Podcasts?,” January 10, 2006
Washington Post: “Women Narrow the Internet Gender Gap, Survey Finds,” by Yuki Noguchi, December 29, 2005
Ad Age: “Survey Shows 75% of Podcast Listeners Are Men,” by Abbey Klaassen, December 27, 2005
Cnet: “Podcasts: A Guy Thing?,” December 27, 2005
ADWEEK: “New Firm to Count Podcast People,” by Mike Shields, November 15, 2005
Information Week: “Service Hooks Up Advertisers With Podcasters,” November 14, 2005
Wired News: “Profits May Rock Podcasting World,” by Steve Friess, November 14, 2005
Marketwatch: “Internet Daily: Startup Podtrac Beats 'Podfather' to Market,” by Frank Barnako, November 10, 2005