Podtrac in the News

RAINNews: " Podtrac releases top 20 podcast ranker for September," by Brad Hill, October 24, 2016.

Nieman Labs:  “What does the intersection of race and culture sound like?  NPR’s Code Switch is looking for the right mix,” by Shan Wang, June 2, 2016

Hot Pod Weekly:  “Contextualizing the Podtrac Ranker,” by Nicholas Quah, May 31, 2016

Rain News:  “The Download on Podcasts:  On Demand is Really On Demand at Listeners Embrace Streaming,”  by Brad Hill, May 31, 2016

Rain News:  “NPR projects doubling podcast revenue in 2106,” by Anna Washanko, May 26, 2016

ADWEEK:  “NPR Expects to 'More Than Double' Its Podcast Revenue This Year.  The Growth is Even Helping Bring New Underwriters to Broadcast,” by Lauren Johnson, May 25, 2016

Inside Radio:  Is Podtrac a Solution to True Podcast Measurement?,” May 25, 2016

All Access Music Group:  “Podtrac Launches Monthly Podcast Audience Rankings,” May 24, 2016

Hot Pod:Public Podcast Network Rankings are Finally Here, and They’re Free,” by Nicholas Quah, May 24, 2016

Media Village:  “Podcast Sponsorships and Measurement, Part 2:  An Art and a Science, by E.B. Moss,” May 24, 2016

News Ledge:  “Now That’s Podcasting.  Podtrac Ranks Podcast Publishers,” by Marcus Chavers,” May 24, 2016

NPR:  “NPR Leads Podtrac Podcast Audience Ranker, 10 Years in Podcasting and NPR is Still on Top,” May 24, 2016

NPR Extra:  “NPR Tops Podtrac’s New Audience Ranker,” by Gina Garrubo,” May 24, 2016

Rain News:  “Podtrac Introduces a Ranker of Top Podcast Shows and Networks,” by Brad Hill, May 24, 2016

Media Village:  “Podcast Sponsorships and Measurement, Part 1:  An Art and a Science,” by E.B. Moss, March 28, 2016

DIGIDAY:  “How WNYC is tackling podcasting’s big challenges,” by Ricardo Bilton, March 3, 2016

Wall Street Journal:  “Podcasts Face Advertising Hurdles,” by Steven Perlberg, February 18, 2016

OBSERVER:  “What is a ‘Download’? Defining Podcast Metrics Reveals Faultlines”, by Brady Dale, February 3, 2016

ADWEEK:  “Heading into Season 2, Has Serial Sold Advertisers on Podcasting,” by Tim Baysinger, November 29, 2015

El Economista:  “Serial el poder del perodismo y el entretenimeinto,” November 9, 2015

Financial Times:  “Google adds podcasts to music page”, by Shannon Bond, October 27, 2015

DIGIDAY:  “A solo Bill Simmons Netted 4 Million Podcast Downloads in less than a Month,” by Ricardo Bilton, October 22, 2015

DIGIDAY:  “Small is beautiful:  Local podcast networks latest hope,” by Ricardo Bilton, October 7, 2015

ADWEEK:  “7 Interesting and Fun Digital Marketing Stats from Last Week, John Oliver is just killing 60 Minutes in online buzz folks,” by Christopher Heine, September 14, 2015

Fortune:  “Inside the First Ever ‘Podcast Upfront’,” by Erin Griffith, September 11, 2015

International Business Times: “Bill Simmons, Marc Maron, ‘Serial’ Podcasts Prove Hot Commodities for Advertisers,” by Max Willens, September 11, 2015

ADWEEK:  “Here’s Why the IAB’s First Podcast Upfront was Such a Hot Event for Marketers, Branding Opportunities ‘hiding in plain sight’,” by Brian Flood, September 11, 2015

Advertising Age:  “We Don’t Have to Follow Public-Radio Rules!  Podcasters Play for Keeps at an Upfront,” by Felicia Greiff, September 11, 2015

NiemanLab:  “Hot-Pod:  The Netflix You-Tube-Twitter-StarBucks of Podcasting,” by Nicholas Quah, August 18, 2015

Wall Street Journal:  “Podcasts Aim to Lock in Advertising Revenue in Upfront Event in September,” by Mike Shields, August 12, 2015

Advertising Age:  “IAB and Podcast Networks to Seek Advertisers at Format’s First Broad Upfront,” by Felicia Greiff, August 12, 2015

DIGIDAY:  “The second coming of podcasts in 4 charts,” by Eric Blattberg, March 9, 2015

Wall Street Journal:  “Serial is the Hottest Show of the Fall --Do Marketers Need a Podcast Strategy,” by Steven Perlberg, November 5, 2014

The Daily Orange:  “Creators of podcast Serial to deliver University Lecture in spring of 2016,” by Justin Mattingly, January 30, 2014

Mashable:  “Small Business Podcasting:  7 Tips to Grow Your Listening Base,”  by Mignon Forgarty, July 21, 2011

New York Times:  “Talking Tech and Building an Empire from Podcasts,” by Jon Kalish, December 26, 2010

Mashable:  “9 Successful Techniques for Making Money in Podcasting,” by David Spark, October 1, 2009

Marketwatch:  “Podtrac hopes new tool gets advertisers comfortable,” by Frank Barnako, February 14, 2009

Emarketer:  “Remember Podcasting? Listeners Do.,” April 24, 2008

Marketing Charts:  “Amazing Ad Recall Rates from Podcasts, Online Video Shows,” by MarketingCharts staff, April 21, 2008

iMedia Connection:  “New Tool Helps Advertisers Find Podcasts,” by Dawn Anfuso, February 15, 2007

ClickZ:  “A Free Research and Planning Tool, for Podcasts Only,” By Zachary Rodgers,  Feb 14, 2007

Bloomberg:  “The Next Big Ad Medium: Podcasts,” by Catherine Holahan, February 14, 2007

Information Week:  “Techie Radio Host Launches Ad Supported Podcast Programs,” September 15, 2006

Ad Age:  “Leo Laporte’s Podcast Success Snares Major Advertisers,” by Abbey Klaassen, September 12, 2006

Adotas:  “Report: Podcasts Thrice as Effective as Online Ads,” by Kathleen, September 12, 2006

Ad Age: “HBO Promotes 'Big Love' on Podcast Network,” by Claire Atkinson, March 7, 2006

Business Week:  “Dear MPAA...,” by Heather Green, January 19, 2006

Emarketer:  “Who's Listening to Podcasts?,”  January 10, 2006

Washington Post:   “Women Narrow the Internet Gender Gap, Survey Finds,” by Yuki Noguchi, December 29, 2005

Ad Age:  “Survey Shows 75% of Podcast Listeners Are Men,” by Abbey Klaassen, December 27, 2005

Cnet:  “Podcasts: A Guy Thing?,” December 27, 2005

ADWEEK:  “New Firm to Count Podcast People,” by Mike Shields, November 15, 2005

Information Week:  “Service Hooks Up Advertisers With Podcasters,” November 14, 2005

Wired News:  “Profits May Rock Podcasting World,” by Steve Friess, November 14, 2005

Marketwatch:  “Internet Daily: Startup Podtrac Beats 'Podfather' to Market,” by Frank Barnako, November 10, 2005