Podcast Traffic measurement
Understand your audience with accurate, IAB-certified, third-party podcast measurement data.
With Podtrac’s Podcast Traffic Measurement service you’ll have consistent access to your podcast traffic and demographics data regardless of if or when you change hosting platforms. And with Podtrac, you benefit from the knowledge our team has accumulated in over 15 years of experience measuring podcasts - longer than any other metrics provider.
Podtrac Podcast Traffic Measurement reports provide you:
A better understanding of your audience
Accurate audience measurement from the industry leader
Guidance on which metrics are important and how to interpret them and use them to grow your show
Increased confidence and trust from advertisers
The opportunity to have your show(s) appear in Podtrac's Industry Ranking reports
Podtrac Traffic Measurement reports include:
Free, 24 hour online access
Key Metrics report with rolling 30-day numbers so you can quickly spot audience trends
Show Overview report with a summary of key data points and trends for your shows
Detailed download reports by episode, platform (client) and country
Unique monthly audience counts
Consistent metrics regardless of where you host your podcast media files
Aggregated data from all podcast sources
Learn more in the Podtrac Knowledge Base