January 2023- Top Podcasts, Publishers and Sales Networks

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for January are now available at www.Podtrac.com.

Highlights of the January 2023 rankings include :

  • US UMA increased for 15 of the Top 20 publishers in January 2023 over December 2022 with post-holiday listening.

  • The average US Unique Monthly Audience for the Top 20 publishers was up 7% month-over-month and up 16% over January 2022.

  • Total Global Downloads for the Top 20 publishers were up 9% month-over-month and up 6% year-over-year.

  • The combined Audience for the Top Sales Networks was up 6% month-over-month.

  • NPR has the most Top 20 shows (4) for January 2023.

December 2022- Top Podcasts, Publishers and Sales Networks

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for December are now available at www.Podtrac.com.

Highlights of the December 2022 rankings include :

  • US UMA decreased or was flat for all of the Top 20 publishers in December 2022 over November 2022 due to lower holiday listening.

  • The average US Unique Monthly Audience for the Top 20 publishers was down 9% month-over-month and up 11% over December 2021.

  • Total Global Downloads for the Top 20 publishers were down 11 % month-over-month and up 2% year-over-year.

  • Wondery maintained the #1 spot for Sales Networks.

  • The Daily is the top podcast for the 50th month running.

REVISED: November 2022- Top Podcasts, Publishers and Sales Networks

Note: the Publisher and Sales Network Rankings, posted on December 7, 2022, contained corrected Download totals for the Dalvik bug mentioned in the Rankings footnote, but did not include corrected Audience totals. Dalvik traffic is removed from both metrics in this revision.

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for November are now available at www.Podtrac.com.

Highlights of the November 2022 rankings include :

  • The average US Unique Monthly Audience for the Top 20 publishers was flat month-over-month and up 16% over November 2021, in part due to a new version of the Apple Podcasts app released in November.

  • Total Global Downloads for the Top 20 publishers was down 6% month-over-month, in part due to the Thanksgiving Holiday, and up 23% year-over-year.

  • Wondery maintained the #1 spot for Sales Networks with a reach of over 29 million listeners.

  • The Daily is the top podcast for the 50th month running.

October 2022- Top Podcasts, Publishers and Sales Networks

The Top Podcast Publishers, Top Sales Networks and Top Podcasts rankings for October are now available at www.Podtrac.com.

Highlights of the October 2022 rankings include :

  • US UMA increased for 16 of the Top 20 publishers in October 2022 over September 2022.

  • The average US Unique Monthly Audience for the Top 20 publishers was up 1% month-over-month and up 16% over October 2021.

  • Total Global Downloads for the Top 20 publishers were up 3% month-over-month and up 31% year-over-year.

  • Wondery maintained the #1 spot for Sales Networks with a reach of over 25 million.

  • The Daily is the top podcast for the 49th month running.

Podtrac Launches New Podcast Sales Network Ranking

Advertisers Have More Ways to Reach Short and Long Tail Audiences from Top Sales Networks Measured by Podtrac

The new Podtrac Sales Network Ranking showcases the reach and delivery of podcast networks that provide important advertising options to the industry across all of the shows they represent.   

Podtrac’s new Sales Network Ranking provides advertisers with free monthly access to Podtrac reach and delivery information for top sales networks.  The networks on the new ranking represent more than 38,000 podcasts and 500 million monthly downloads.  

Topping the list is Wondery’s sales network with a US monthly audience of 25 million which includes podcasts they represent on their Art19 platform. Other networks on the ranking include podcast ad and publishing platforms Acast and Libsyn AdvertiseCast, both newly measured by Podtrac, plus PodcastOne.

The Podtrac Sales Network Ranking is available here.

As with Podtrac’s industry-first Podcast Publisher Ranking which debuted in May 2016, more sales networks are expected to join Podtrac’s newest ranking over time. 

Today’s podcast ad sales networks may provide a variety of services to the shows and publishers they represent including ad sales, hosting, publishing tools and/or ad insertion.  The new podcast audience ranking data from Podtrac is actionable for advertisers in working with the sales networks listed on the rankings to reach engaged podcast listeners across both the short and long tail.

“For half a decade, Podtrac has been the industry standard for measurement at both the show and network levels in podcasting. Now that same level of transparency is available for podcast ad sales, creating unmatched insights for media buyers and demonstrating how powerful Acast’s sales offering is within the growing US market,” said Christiana Brenton, US Director of Sales and Brand Partnerships at Acast. 

"Being ranked among the Top Podcast Sales Networks by Podtrac is a testament to the AdvertiseCast model of serving independent creators while helping advertisers connect with these highly-engaged audiences," said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. "Podtrac’s analysis of our growing network reach and delivery underscores our commitment to transparency and empowering brands to explore the powerful advertising opportunities with independent podcasters."

Since 2016, Podtrac has published its monthly ranking of Top Podcasts and Top Podcast Publishers.  The new Sales Network Ranking measures audiences served by networks across a broad range of shows and publishers.  Podcast advertising options offered are unique to each sales network, with many offering cross-show, contextual, demographic and/or geographic targeting.  For details on the offerings of each network, contact them individually. 

About Podtrac

Podtrac is the leader in podcast measurement, measuring more podcasts, publishers, networks, audience, streams and downloads than any other system, with more than 2.5 billion podcast streams and downloads measured per month across all podcast apps.  Podtrac’s metrics enable advertisers and podcast publishers to access the reach and delivery of top podcast publishers and sales networks across the shows they produce or represent to make better informed ad planning and content decisions.  Podtrac’s measurement system is certified by the IAB.  More information is available at Podtrac.com.