US UMA increased for 7 of the Top 20 publishers in November over October.
The average US Unique Monthly Audience for the Top 20 publishers was up 1% month-over-month and flat over November 2021.
Total Global Downloads for the Top 20 were flat both month-over-month and year-over-year.
Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for November 2021 is now available at Podtrac.com.
For even more podcast data, check out Podtrac’s Top Podcasts by Category .
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 20 Podcast Publishers ranking reports.
Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for October 2021 is now available at Podtrac.com.
For even more podcast data, check out Podtrac’s Top Podcasts by Category .
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 20 Podcast Publishers ranking reports.
US UMA increased or was flat for 19 of the Top 20 publishers in October over September.
The average US Unique Monthly Audience for the Top 20 publishers was up 7% month-over-month and up 1% over October 2021.
Total Global Downloads for the Top 20 were up 9% month-over-month and down 9% year-over-year.
This month we welcome ViacomCBS as a Verified participant in the rankings.
Five of the Top 20 publishers saw an increase in US monthly Audience in September over August, while 16 saw an increase in Global Downloads for the same period.
The average US Unique Monthly Audience for the Top 20 publishers was down 7% month-over-month and down 6% over September 2020.
Total Global Downloads for the Top 20 were up 7% month-over-month and down 14% year-over-year.
This month we welcome The Daily Wire to our list of Podtrac Verified publishers.
Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for September 2021 is now available at Podtrac.com.
For even more podcast data, check out Podtrac’s Top Podcasts by Category .
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 20 Podcast Publishers ranking reports.
All of the Top 20 publishers saw an increase in US monthly Audience in August over July.
The average US Unique Monthly Audience for the Top 20 publishers was up 15% month-over-month and down 2% over August 2020.
NOTE: Global Streams & Downloads were depressed in July by the Apple Podcasts download bug which was corrected by Apple in its iOS 14.7 release in mid July.
Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for August 2021 is now available at Podtrac.com.
For even more podcast data, check out Podtrac’s Top Podcasts by Category .
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 20 Podcast Publishers ranking reports.
Podtrac continues to track podcast traffic trends with our weekly podcast updates (which you can subscribe to here) and again this month with this monthly traffic summary for context.
Last month we noted that 2021 traffic trends have been just slightly above or on par with 2020 traffic through May, and June was the first month where 2021 saw less traffic than 2020. Upon investigating the June decrease, the lower download numbers for June were attributed to an iOS 14.6 bug released on May 24th and reported by Apple on their Apple Podcasts for Creators page on July 1, 2021. Apple reported this bug corrected with the release of iOS 14.7 on July 19th in this July 29th update.
Podtrac client data shows a continued downward trend in Apple Podcast downloads during July which was not seen to the same extent with other clients .(see below graph). According to Podtrac data, it takes about 30 days for a new version of Apple iOS to replace a prior version, so we expect the effects of the Apple download bug to be mostly resolved by the last week of August.
This decreased Apple Podcast traffic continued to contribute to lower year-over-year download numbers for the month of July. Downloads from Apple Podcasts, which Apple’s June bug affects, are down 31% from May to July across all Podtrac measured podcasts.
Another thread we are following is decreased News category listening after the heightened listening during the pandemic and 2020 election cycle. The below chart shows relatively less downloads in the News category after January 2021 as compared to 2020. Beginning in June 2021, some of the decrease is likely related to the Apple bug.
August data should give us a clearer indication of the direction of overall podcast traffic trends and we’ll be keeping a close eye and reporting back what we find.