Today Podtrac released the first comprehensive Multi-Channel Podcast Ranking for the podcast industry, capturing the ever-expanding footprint of podcasting’s growing influence across platforms and formats, including:
Audio episode downloaded on Apple, Spotify, and other podcast apps
Video episodes viewed and streamed on YouTube and Spotify, and
Podcast video clips played on Instagram, TikTok and YouTube.
Every audio and video podcast is considered for Podtrac’s new Top 200 monthly Mult-Channel Podcast Ranking.
Highlights of Podtrac's Top 200 Multi-Channel Podcasts for December 2025 include:
Audio: 200 podcasts (100%) post audio episodes to RSS.
YouTube and Spotify Video: 128 podcasts (64%) post video episodes to YouTube, 44 podcasts (22%) post video episodes to Spotify.
Delivery Percent: 148 podcasts (74%) get the majority of their episode delivery in audio, and 52 podcasts (26%) get the majority of their episode delivery in video.
By Rank: For the Top 50 ranked podcasts, total delivery is 51% video and 49% audio. For podcasts ranked 51 to 200, total delivery is 77% audio and 23% video.
By Genre: Top genres are: News (52), Comedy (35), Society & Culture (20), True Crime (19), Business (17), & Sports (11).
Podcast Clips: 130 podcasts (65%) post podcast-related video clips to Instagram, 110 podcasts (55%) post clips to TikTok, and 109 podcasts (55%) post clips to YouTube.
Podcast Clip Delivery: 73 podcasts (37%) get more podcast video clip delivery than podcast episode delivery.
YouTube Episodes vs Clips: 47% of podcast delivery on YouTube is for views of full episodes, and 53% is for views of podcast-related clips. (Neither stat is a measure of play duration.)
Podtrac’s new monthly Top 200 Multi-Channel Podcasts - - with counts - - is now available. Subscribe today - - introductory offer available for a limited time.
Monthly Insights from Podtrac’s Top 200 Multi-Channel Podcasts:
For Advertisers:
Identify the top podcasts across distribution channels, overall and by category
Optimize engagement opportunities unique to each show and platform
For Publishers:
Understand and monitor distribution benchmarks by channel by genre
Identify improvement areas for expanding reach and monetization opportunities
For everyone else who needs to know:
Understand the extent of multi-channel podcast engagement across platforms
Plan and optimize multi-channel formats and distribution
Subscribe today to Podtrac’s new monthly Top 200 Multi-Channel Podcasts.