About Podtrac, Inc.

Launched at the first podcasting conference in 2005, Podtrac Inc is the leading podcast measurement and advertising services company.  With the tremendous growth of podcasting, in 2016 Podtrac separated its offerings into two services to better serve the podcast industry.


100% focused on podcast industry metrics and analytics.

Podtrac provides analytics to thousands of podcasts including virtually all of the top podcasts and publishers.  It’s “unique monthly audience” metrics and monthly rankings of podcasts are industry firsts for podcasting.

Podcast Advertising Services

Authentic is the new name of Podtrac’s advertising services, providing advertising representation for 200 top podcasts including This American Life, Serial, This Week in Tech, and more. Authentic works with leading brand and direct response advertisers and agencies to reach their targets in the top podcasts we represent, managing some of the most successful and longest-running advertising efforts in podcasting.

We look forward to working with you.