Ad delivery & Attribution Tracking

When you’re advertising in podcasts, some of the key questions you have are:

  • Are my podcast ads being delivered as expected?

  • What is the reach and frequency of my ads, by show and overall across shows?

  • How many visits and leads/purchases did each show generate to my website? 

  • What are the costs per action?

  • How do I make sense of everything?

Podtrac Ad Reports provides third-party automated ad delivery tracking from multiple podcast ad insertion systems plus embedded ads. 

Podtrac Ad Delivery Tracking includes:

  • Online access to podcast delivery of any podcast ad

  • Supported by 95% of the top podcast publishers and ad insertion companies

  • Works with both embedded and auto-inserted podcast ads

  • IAB Certified podcast download counts

  • Daily, weekly, monthly impression counts by publisher, show and episode

  • Excel export

  • Play embedded podcast ads or via integrated ad player (“air checks”)

  • Automated delivery progress tracking vs. planned impressions by show and publisher

  • Integrated reach and frequency reporting

  • Attribution options for site visits, sales, cost per visit, cost per sale, ROI per placement

Podcast Ad Delivery Tracking gives advertisers and agencies:

  • Convenience in understanding and tracking delivery of all your podcast ads from any publisher in a single interface, regardless of where the ads were purchased

  • Transparency in podcast ad delivery of auto-inserted and embedded podcast ads by show and publisher for optimizations

  • Campaign reach and frequency reporting by show and overall

  • Convenience to listen/view embedded advertising with verified timestamps via online ad player

  • Attribution options to assess performance by show.

  • Assurance of IAB Certified download counts for the shows on your campaign

Next Steps

If you’re interested in measuring your campaign with Podtrac, contact us.