Ad delivery Tracking from podtrac

When you’re advertising in podcasts, some of the key questions you have are:

  • Are my podcast ads being delivered as expected?

  • What is the reach and frequency of my ads, by show and overall across shows?

  • How many visits and leads/purchases did each show generate to my website? 

  • What are the costs per action?

  • How do I make sense of everything?

Podtrac Ad Reports was the first podcast ad reporting system to support automated ad delivery  tracking from multiple podcast ad insertion systems plus embedded ads.  It’s supported by 95%+ of top podcasts and publishers.  

Podtrac Ad Delivery Tracking includes:

  • Online access to podcast delivery of any podcast ad

  • Supported by 95% of the top podcast publishers and ad insertion companies

  • Works with both embedded and auto-inserted podcast ads

  • IAB Certified podcast download counts

  • Daily, weekly, monthly impression counts by publisher, show and episode

  • Excel export

  • Play embedded podcast ads or via integrated ad player (“air checks”)

  • Automated delivery progress tracking vs. planned impressions by show and publisher

  • Integrated reach and frequency reporting

  • Attribution options

Podcast Ad Delivery Tracking gives advertisers and agencies:

  • Convenience in understanding and tracking delivery of all your podcast ads from any publisher in a single interface, regardless of where the ads were purchased

  • Transparency in podcast ad delivery of auto-inserted and embedded podcast ads by show and publisher for optimizations

  • Campaign reach and frequency reporting by show and overall

  • Convenience to listen/view embedded advertising with verified timestamps via online ad player

  • Attribution options to assess performance by show.

  • Assurance of IAB Certified download counts for the shows on your campaign

Next Steps

If you’re interested in measuring your campaign with Podtrac, contact us.