Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for September 2019 is now available at Podtrac.com.
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 10 Podcast Publishers ranking reports.
For September, 6 of the Top 10 Publishers saw increases in US Unique Monthly Audience (led by New York Times at 8%) while 3 saw decreases and Kast Media joined the ranking for the first time at #10.
Average US Unique Monthly Audience across the Top 10 publishers is up 1% in September over August and up 64% from September of 2018.
Note: As of April 2019, Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to months prior to April 2019. Unique Monthly Audience numbers were not impacted by this update.
Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for August 2019 is now available at Podtrac.com.
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 10 Podcast Publishers ranking reports.
Podtrac’s podcast measurement system is now certified compliant by the IAB Tech Lab with the IAB Podcast Measurement Technical Guidelines Version 2.0. This applies to both US Unique Monthly Audience and Global Unique Streams and Downloads listed on the rankings.
For August, all Top 10 publishers saw increases in US Unique Monthly Audience with biggest increases coming from iHeartRadio(26%) on the strength of new episodes of Ron Burgundy and other new shows and ESPN (23%) capitalizing on the football season and new content for 30 For 30.
Average US Unique Monthly Audience across the Top 10 publishers is up 17% in August over July and up 75% from August of 2018.
Note: As of April 2019, Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to months prior to April 2019. Unique Monthly Audience numbers were not impacted by this update.
Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for July 2019 is now available at Podtrac.com.
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 10 Podcast Publishers ranking reports.
Podtrac, the leader in podcast analytics, announced today that the IAB Tech Lab officially verified Podtrac’s podcast measurement system as compliant with the IAB Podcast Measurement Technical Guidelines Version 2.0.
Podtrac provides the industry with the first podcast audience counts through a redirect that are verified as compliant with the Version 2.0 guidelines across any podcast, publisher, or hosting environment. Podtrac’s measurement system enables any podcast publisher to easily access verified counts for their podcast.
Podtrac’s Version 2.0 guidelines-complaint analytics apply to all podcast download and unique monthly audience counts provided by Podtrac to publishers in their Podtrac Measurement Dashboard and to the industry at large via Podtrac’s Podcast Industry Rankings, which provides a ranking of podcasts across all podcast listening sources by unique US monthly audience.
For additional details see the Podtrac Company blog.
The IAB Podcast Working Group, comprised of more than 40 member companies, including podcast publishers and hosting companies, developed the IAB Podcast Measurement Technical Guidelines Version 1.0 published in 2016 and Version 2.0 guidelines published in 2017. The IAB Tech Lab’s Podcast Measurement Compliance Program is an opt-in initiative, and includes a rigorous audit of systems and technologies used to produce counts consistent with the guidelines.
Since 2005, Podtrac has proactively updated its analysis algorithms based on changes to podcast download behaviors and technologies. Podtrac measures over a billion downloads a month across tens of thousands of podcasts including the most popular publishers and podcasts.
Four publishers saw slight decreases in US Unique Monthly Audience while the remainder showed slight increases or remained flat.
Average US Unique Monthly Audience is flat month over month and up 50% from July of 2018.
Note: As of April 2019, Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to months prior to April 2019. Unique Monthly Audience numbers were not impacted by this update.
Podtrac's ranking of the Top 20 Podcasts based on U.S. Unique Monthly Audience for June 2019 is now available at Podtrac.com.
Visit Podtrac.com to sign-up to receive monthly updates to Podtrac's Top 20 Podcasts and Top 10 Podcast Publishers ranking reports.
Eight of the Top 10 publishers increased US Unique Monthly Audience in June over May with Wondery showing the biggest gain at 17%.
Average US Unique Monthly Audience across the Top 10 publishers for June was up 6% over May and up 47% over June 2018.
Note: As of April 2019, Global Downloads and Streams reflect updates to Podtrac’s measurement algorithm and are not directly comparable to months prior to April 2019. Unique Monthly Audience numbers were not impacted by this update.
