WHAT PODCAST AUDIENCE DATA CAN YOU RELY ON?
Podtrac provides the industry standard metrics and data analysis to accurately measure podcast audiences worldwide across all traffic sources. Podtrac wrote the first podcast measurement white paper in 2005, and we measure most top publishers and podcasts. As a founding member of the Podcast Working Group at the IAB, Podtrac regularly participates in discussions to help educate the industry about podcast measurement.
If you’re a publisher and not using Podtrac’s industry-leading free measurement yet, learn more and register today.