Podcast Industry AUdience Rankings

WHICH PODCASTS ARE AUDIENCES LISTENING TO MOST?

We publish new rankings each month using  proprietary and consistent measurement methodology for apples-to-apples audience sizing.

Podcast Industry Ranking Highlights
Top 10 Podcast Publishers
US Audience: August 2016
Rank Podcast Publisher US Unique Monthly Audience Global Unique Streams & Downloads Active Shows
1 NPR 8,506,000 61,767,000 33
2 WNYC Studios 6,323,000 30,594,000 40
3 This American Life/Serial 5,118,000 18,724,000 2
4 HowStuffWorks 3,518,000 28,908,000 12
5 Radiotopia 2,673,000 11,784,000 14
6 CBS 1,687,000 10,939,000 362
7 The Moth 1,308,000 3,908,000 1
8 TWiT 1,174,000 6,534,000 21
9 WBUR 1,163,000 5,933,000 10
10 Nerdist Industries 1,008,000 4,342,000 9

Total mobile and desktop US podcast audience.

Unique Monthly Audience:
Total of unique audience members who stream or download publisher's podcast content across all shows they produce.
Unique Streams & Downloads:
Total unique streams and downloads of podcast content for the month across all shows produced by publisher.
Active Shows:
Count of shows produced by publisher and measured by Podtrac which contribute to the totals in the Ranking.
Podcast Publisher:
An entity or individual which owns, creates and publishes podcasts.

Note: Ranking data only includes publishers that participate in Podtrac measurement for the full month for which the ranking is being released.

ABOUT THE INDUSTRY AUDIENCE RANKING OF PUBLISHERS

WHAT METRIC IS THE RANKING BASED ON?

Podtrac’s publisher ranking is based on monthly Unique U.S. Audience.  Unique Audience is the count of individual audience members who listen to shows published by a given publisher. Individuals may listen to multiple shows or multiple episodes of shows from a publisher in a month, but they are only counted once in the monthly Unique Audience metric.

WHO IS INCLUDED IN THE RANKING?

Our proprietary Podcast Industry Audience Ranking of the Top 10 Publishers includes producers and publishers who create, own and distribute podcasts.  Groups that do not produce content, such as ad and content networks, are not included in our ranking.  In order for a publisher to be considered for inclusion in the ranking, they must use the Podcast Measurement System for their shows, and Podtrac must have at least 30 days of data for the publisher. Podtrac focuses on ranking of commercial podcasts and our ranking does not include podcasts that do not accept advertisements. Currently Podtrac measures 90% of the top podcast publishers.

Does Podtrac reporting replace other reports a publisher uses?

Many publishers rely on Podtrac as their primary source of measurement data, and others use Podtrac to supplement other types of reporting.

IS THERE A FEE FOR PUBLISHERS TO PARTICIPATE?

Use of the Podtrac measurement system and inclusion in the Industry Audience Ranking report is free to all publishers.

HOW DOES MY SHOW RANK?

We have started with a ranking of the top 10 podcast publishers.  An expanded ranking is in the works, as is a ranking of the top podcasts.  To be considered for our rankings,  register with Podtrac and start using the Podtrac Measurement Service.  

 

WHAT'S THE UNIQUE MONTHLY AUDIENCE COUNT FOR MY PODCAST?

The unique monthly audience count per show is now available on the Podtrac Publisher Dashboard for all registered publishers with at least one podcast with more than 1,000 unique global audience members.  If you’re not yet using the Podtrac Measurement System, register with Podtrac today and start using our free service.

What other ranking reports are coming up?

The Top 10 Podcast Publisher Ranking is updated monthly.  Other upcoming rankings will include an expansion of the Top Publishers Ranking and a Top Podcasts by monthly unique audience.  If you’re a publisher and not yet using the Podtrac Measurement System, register your podcast today so you can start measuring and be eligible to be included in future ranking reports. Subscribe to the Podtrac Blog to keep up to date on rankings as they are published by Podtrac.